Technical Audit – This includes site analysis, design feedback and search engine Registration. It is important to register each domain with the indexes of the major “crawler-based” search engines (Google, MSN and Yahoo) where more than 80% of searches originate. I will also ensure that you are listed in specific directories as well as appropriate Tier 2 search engines.

Keyword Analysis & Research - Keywords and keyword phrases are one of the key factors influencing natural search engine results and rankings. The “spiders” that search engines send out to crawl web sites are looking for and reading these keywords and phrases, and subsequently, indexing pages of the site based on their relevancy to the search term. Therefore, the first step will involve researching and identifying the proper target keywords in order to capitalize on the search terms that best describe your business.

Content Analysis and Recommendations - The second step will involve incorporating the appropriate targeted keywords and keyword phrases into your site’s content to achieve prominent placement for the right keyword. This also includes updating the title tag and Meta tags on “critical” pages to ensure the greatest probability your site is found by search engines and that the most qualified users will find specific pages within your site relevant to their search query.

Search Engine Page Rank Report – Also known as a Baseline Keyword Ranking Report. Knowing what words and phrases people might use to search the web and find your site is an essential component of any well-executed search engine positioning campaign. It begins with understanding how your site ranks in its current form among the major search engines (Google, MSN and Yahoo) versus your competitors by summarizing your site's listings, ranking and position based on the keywords identified in the analysis.

Link Management & Keyword Updates – Link management includes identifying the sources and increasing the number, quality, and manner in which external sites are linked to yours. These links can have considerable impact on your ability to achieve and maintain prominent positioning for the keywords you covet. Furthermore, maintaining a top ranking requires constant keyword monitoring and information re-work. As a result, there may be a need to update keywords as traffic, strategy, and goals may change over time.

Monthly Analytics Reporting & Analysis - Search engine rankings and listings are constantly changing due to competition, site updates and the re-shuffling of listings by the search engines. Therefore, it is important to continually review/analyze crawl & query stats, page rankings and, most important, the competitor web sites. It's important to keep this in mind because the actions that your competition takes can directly impact your SEO performance. It is also important to use a good web analytics program that will help identify incoming traffic by keyword, search engine and referring source. Reporting on traffic, visitor information and e-commerce analysis on a consistent basis will help determine the overall success and return on investment.

Strategic Recommendations - This is a list of ideas that may or may not be implemented depending on the clients wishes. Bottom line, it's a document that "think's outside of the box” and tries to create new channels for in bound traffic and/or links taking into account the "Web 2.0" ideology that is sweeping the Internet. It is imperative that we create a personalized experience and leverage interactive features in order to meet the needs of personalize search technologies, social media and user-generated content that puts the end user in the driver seat.

Pay Per Click Management - SEO generally requires between 3 and 12 months of aggressive optimization to obtain desirable listings. Unfortunately, initial results in organic search are not always instantaneous and will often take months, thus making paid search a viable, interim solution. Advertising as a sponsored placement will allow a continuous flow of traffic to your site. Furthermore, the combination of paid & high ranking natural listings will only increase the percentage of clicks captured and reduce the percentage of traffic lost to competition.