Effective SEO techniques for your website

Let’s get real. Getting great search engine rankings is not rocket science. Also, easy and effective SEO doesn’t cost the White House. The thumb rule: Create a real site for real people. And let inbound links come naturally, to your website. Caution: Don’t pay for links, it’s ugly and controversial too.

So how do you gain inbound links? First off, don’t be content with a website, but include a blog with tons of content, to attract more traffic. A good blog will grow content fast and always pay off in the long run.

Sometimes, you do all the things right but still don’t get the ranking right for your website. Here’s a big tip to boost your search engine rankings: Provide the search engines with sitemaps to your website. The sitemap essentially speeds up the search engines like Google and Yahoo to spider, index and rank your web pages, so that what used to take months now happens real quick. The search engines will find your site, search it, index it in their database, and most importantly, show your site high up in the search results. As you grow your blog, your new posts will be easily spidered, indexed and ranked because of your sitemap submissions. Now, you are on way to becoming an SEO specialist – and keep your White House!

Google Secrets to Webmasters

OK, Google-ians, so how are the links to your website ranked? How do you link out? How to construct internal links to your site? And get more inbound links? How many links to a page is okay?

The revelation came recently, not from the sage saints of the web, but verily from the Oracle, Google Inc., at its recent Links Week event. And that is: Quality content and relevant, inbound links. That’s what draws in the crowds to your website and pushes up its b/o (box office) ratings.

Creating valuable, unique and relevant useful content (videos, original research, interesting tidbits, insights, entertaining and engaging copy, value-adds, useful product or service) is one of the best ways to get your site and pages highly ranked in Google. Do this, and other sites will want to link to you naturally.

Useful hints:

• For interior linking, use descriptive anchor text links to explain the content to your visitors.
• Anchor text should be rich in your keywords.
• Outbound links to other sites are about adding value to the visitor’s experience.
• Don’t post too many links on a page as this overloads the search engine robots that regularly crawl the web, indexing pages.
• Make sure your important pages are no more than a few clicks away from your homepage.

Will this unraveling of Google’s secret-that-isn’t help your website win higher Page Ranks and better web links? It’s difficult to say. Which means, the game is all about providing relevant, unique, valuable and quality content.