I start your technical audit using an A-Z checklist on your site analysis to offer feedback on design, site architecture, and other determining factors that affect organic rankings such as domain, site maps, back links, title, Meta tags, and more. It is also ensuring that your site is listed locally and with specific search engines.

The first step of keyword analysis and research involves researching and identifying the proper, exact and unique target keywords and key phrases to capitalize on the search terms that best describe your business. Determining keywords and keyword phrases with relevancy and traffic are one of the most important factors influencing natural search engine results and rankings for online marketing success. The “spiders” that search engines send out to crawl websites are looking for and reading these phrases found through keyword analysis to subsequently index the pages of your site based on their relevancy to the search term.

The follow up to keyword analysis and research involves incorporating the appropriate targeted keywords and keyword phrases into your site’s content to achieve prominent placement for the right keyword. This also includes efforts to update the title tag and Meta tags on “critical” pages to ensure the greatest probability that your site is found by search engines and that the most qualified users will find specific pages within your site relevant to their search query.

Search engine rankings and listings are constantly changing due to competition, site updates and the re-shuffling of listings by the search engines. As a result, having a search engine keyword page rank report will help you understand how your site ranks among the major search engines (Google, MSN and Yahoo) versus your competitors by summarizing your site’s listings, ranking and position based on the keywords identified in the keyword analysis.